“Pacumê” for União
Every Christmas in Brazil is the same: as soon as the “Pavê” (our most traditional Xmas’ dessert, roughly translated as “To See”) is put on the table, someone with a terrible sense of humor says one of the most infamous jokes of our nation: “É Pavê ou Pacumê?” (Is it “To see” or “To eat”?). Well, willing to end this joke once for all and bring joy to hundreds of Brazilian families, União Sugar came up with the official recipe for this dessert/joke that’s has always been talked about but never tasted before. Until now…
Click on the recipe to learn how to cook it ;)
//AGENCY:
Lew Lara\TBWA
//TEAM:
Executive Creative Director: Rodrigo Da Matta
Creative Director: Marilu Rodrigues
Copywriters: Rafael Miessi, Lucas Alcorta
Art Directors: Leandro Bechara, Paula Lopes, Leonardo Rocha