ACCEPT REAL COOKIES for PIRAQUÊ
People have been accepting cookies on the internet for as long as they can remember. A very boring, tedious, and tasteless imposition that got even worse after the latest update of the LGPD. To launch its new chocolate cookies, Piraquê, the most original cookie brand in Brazil, did something about it: the very first “Accept Cookies” button that gives real chocolate cookies when you click on it.
//AGENCY:
Lew Lara\TBWA
//TEAM:
CCO: Andre Gola
Executive Creative Director: Rodrigo Da Matta, Sleyman Khodor
Creative Director: Marilu Rodrigues
Copywriters: Rafael Miessi, Cristina Prado, Hugo Nery, Ricardo Wouters
Art Directors: Guilherme Sakosigue, Paula Lopes, Caio Gatti, Nathalia Temer
RECOGNITIONS:
BRONZE | Media | Cannes Lions 2023
BRONZE | Creative Commerce | Cannes Lions 2023
SHORTLIST | Creative Commerce | Cannes Lions 2023
SHORTLIST | Creative Commerce | Cannes Lions 2023
GOLD | Media | El Ojo de Iberoamerica 2023
SILVER | Creative Commerce | El Ojo de Iberoamerica 2023
FINALIST | Direct | El Ojo de Iberoamerica 2023
FINALIST | Digital & Social | El Ojo de Iberoamerica 2023
FINALIST | Best Local Idea | El Ojo de Iberoamerica 2023
FINALIST | Brand Experience & Activation | El Ojo de Iberoamerica 2023
GOLD | Digital | Sao Paulo Creative Club 2023
SILVER | Direct | Sao Paulo Creative Club 2023
SILVER | Creative Use of Media | Sao Paulo Creative Club 2023
SILVER | Idea of Media | Effie Awards 2023
SHORTLIST | Creative Commerce (E-commerce) | Clio Awards 2023
SHORTLIST | Creative Commerce (Innovative Use of Channel) | Clio Awards 2023