HELPPLUS+ for RED CROSS SAO PAULO
Let me guess… You have probably subscribed to half a dozen or more individual streaming services, and rarely watch any of them. A waste of money that could be helping those in need, after all, you’re paying and not watching anything. Am I right? (That’s what I thought!). Taking this common behavior into account, we have come up with one more streaming service platform you’ll never watch - but, this time, for a good reason. Introducing HelpPlus, the first faux streaming service that transforms your subscriptions into donations for the Red Cross Sao Paulo. Sit back and enjoy!
“A full functional faux streaming service”
“One hundred cliché movie plots and posters created, from
scratch, just to discourage you from watching it”
“The first streaming service with a social impact”
“A fresh way to solicit donations to the Red Cross”
//AGENCY:
Lew Lara\TBWA
//TEAM:
CCO: Andre Gola
Executive Creative Director: Rodrigo Da Matta
Creative Director: Fernando Lyra
Copywriters: Rafael Miessi, Lucas Alcorta
Art Directors: Guilherme Sakosigue, Rhalybe Aizann
//RECOGNITIONS:
BRONZE | Tercer Ojo | El Ojo de Iberoamerica 2024
IN BOOK | Digital (Estrela Verde) | Sao Paulo Creative Club 2024